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Creative Selection by Ken Kocienda
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Creative Selection by Ken Kocienda

The best products are made by small teams who are willing to always improving.

Russ Perry's avatar
Russ Perry
Jun 30, 2024
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Creative Selection by Ken Kocienda
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It's rare to come across an Apple book that is not 100% about Steve Jobs. This one knocked it out of the park. Written by an engineer who was inside the extraordinary product machine during Apple's rise to dominance it's a detailed look at how the best teams in the world came together to create the best products we know and use today. Yes, there are still a few Steve Jobs stories, but this book lands as both a killer inside view of how products like the iPhone and iPad were developed, but also how teams can better operate for whatever they are creating.

Biggest Takeaway: Great ideas come from great processes of review & revision.

Here are my notes, action items, and lessons learned:

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