Founder Brand by Dave Gerhardt
This is the booked that changed my entire world when it comes to the value of social media
The most powerful part of any company's brand is the story and expertise of the Founder or Founding team. Consumers are driven to trust brands as they do in human relationships, and a personal story is the most authentic way to build that trust and connection.
This book changed my entire perspective on social media and launched me into using it again after a four-year hiatus (I stopped in 2019). I learned (and reaffirmed) the power of simple storytelling from my own experiences and why this matters more than ever for brands in today’s confusing and crowded space.
"It's not about you, it's about your audience. Lead with value" - Dave Gerhardt
Biggest Takeaway: If you are not authentically and regularly telling your story as part of your company's marketing, you are at a severe disadvantage to someone who will.
Here are my notes, action items, and lessons learned…