The Product-Led Organization by Todd Olson
The best way to grow your company is to improve the value of your software
You never know what you're going to get when a CEO writes a book that effectively serves as one massive case study for their software.
In this case, the Founder and CEO of Pendo - Todd Olson – delivers an incredible value bomb of everything product marketing without coming off one bit salesly or self-serving. Yes, many of the examples in the book come from Pendo clients, but without a doubt, this is a master class of what product marketing is and how to adopt it and be successful inside any organization.
“A product-led strategy is not something that one person or team can take on" - Todd Olson
Biggest Takeaway: For product marketing to be successful, you have to have the entire organization aligned on the philosophy and the business itself must support the product marketing motion across the entire buyer experience.
Here are my notes, action items, and lessons learned…